Whether you’re in manufacturing, retail, marketing, healthcare or business, artificial intelligence and automation practices are starting to change the way industries work.
A recent Deloitte study found that more than 50 percent of organizations plan to use a combination of artificial intelligence and automation by 2023. While many executives worry about the risks of AI use, other high-achieving organizations are adopting new tech-savvy operating processes. A survey of Global 500 companies has found that leaders choosing to invest in artificial intelligence and automation business tools and software solutions are expected to experience significant growth over the next few years.
To help your business prepare for a successful year, here are some predictions for how business practices will evolve in 2023.
change the nature of work
As businesses continue to find their comfort zone in today’s ever-changing work environment, we’re seeing artificial intelligence and automation bringing dramatic changes to industries across the globe.
According to PwC’s Global AI Study, we expect global economic benefits to reach $15.7 trillion by 2030, 45% of which will be attributed to improvements in AI and automation products, driving consumer demand across manufacturing. This includes anticipating unexpected machine and equipment breakdowns, identifying lost production and locating saboteurs.
Meanwhile, many businesses are using chatbots equipped with artificial intelligence and machine learning to improve customer experience. Companies in the real estate industry are using AI-based tours to improve agent productivity and provide a customized buying experience, while also using smart home search portals to showcase properties that suit the needs of potential buyers.
With the power of artificial intelligence and automation technologies, the nature of work today is rapidly changing. This enables businesses to streamline workflow and operational costs, identify potential issues, and improve customer satisfaction through a personalized experience.
Changes in PPC Management
Over the past year, we’ve seen many changes in the pay-per-click (PPC) world, from increased automation to vertical video to government regulations and economic challenges. Business leaders can expect many of the same AI and automation changes in 2023. As such, they should continue to prepare for the turbulent PPC world.
As Frederick Vallaeys, co-founder and CEO of Optmyzr, points out, “it is not safe to rely heavily on AI controlled by a few large Control automation instead of it controlling you.”
Automated tiering provides PPC professionals with greater control over the performance of paid advertising campaigns. Think of automation layering as “insurance” for your PPC campaigns, keeping the machine in check and preventing costly mistakes when machine learning takes an unexpected tangent.
According to Vallaeys, PPC managers play a key role in ensuring the quality of the data that drives automated decisions. Today’s automated solutions make it easier for almost any advertiser to achieve good results. Still, increased efficiency and revenue growth are possible for those deploying their own systems to provide greater security, control and visibility.
Artificial intelligence and automation are changing SEO
In 2017, we saw how AI is changing the marketing world and improving modern SEO practices. Through 2023, we will continue to see growth in AI-generated content and AI-assisted automation, which will allow marketers to leverage AI for SEO content success.
While people mistakenly think that AI and automation technologies are taking over the SEO workflow, what is happening is that AI-assisted automation is taking over the most complex parts. Those looking for on-site optimization can use AI SEO automation platforms to automate on-page related factors such as internal linking and structured data. Likewise, AI can improve content workflow efficiency and SEO accuracy by streamlining keyword research, SEO at scale, and content creation and optimization.
In the world of SEO, algorithms, data, and results change rapidly. Making it necessary for us to have technology to reduce repetitive tasks and increase productivity.
AutoAI Improvements to the Model Lifecycle
As we’ve seen with IBM AutoAI and UiPath, businesses are now given the tools to simplify their AI lifecycle management processes. This includes major improvements to the way businesses collaborate with data scientists and DevOps to enhance the integration of AI models with their software applications.
Whether it’s reducing the risk of error, speeding up the decision-making process, or expanding overall automation capabilities – we’ve all seen how AI can easily build more scalable business and production environments.
Automation of end-to-end processes
A recent Gartner study took a closer look at how analysts and vendors are now leveraging hyperautomation capabilities to gain additional insights and develop long-term roadmaps with end-to-end process automation.
This includes integrating business resources related to data security and regulations. Ensuring that the company can develop a roadmap and complete the end-to-end process with privacy laws and other regulations that could cost the company millions of dollars.
Regardless of the industry you are in or the size of the company you lead, choosing to invest in AI and automation in 2023 is a surefire way to scale your operations. While using this advanced technology may seem daunting at first, remember that you are in the driver’s seat and have full control of the steering wheel.